کتاب Purple Cow

اثر ست گودین از انتشارات معیار علم-دهه 2000

Youre either a Purple Cow or youre not. Youre either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - Pricing, Promotion, Publicity - arent working anymore. The golden age of advertising is over. Its time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. Its a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

If you enjoyed reading this, check out Seth Godins business classic This is Marketing.


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