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Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japans business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. Demonstrating that a personal brand is more than a slogan or impressive business card, this book offers a series of detailed exercises, from using icons and creating web sites to networking and exploiting public relations, for crafting and managing a powerful personal brand.

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