کتاب برنامه ی بازاریابی در یک روز

اثر اسکات دبلیو.کوپر از انتشارات سیته - مترجم: مهدی جلالی-دهه 2000

Target Your Market—Fast Need a marketing plan that will work-fast? Turn to The One-Day Marketing Plan,a concise guide that breaks down the complex marketing planning process into ten critical steps that will enable you to develop a disciplined,precise,and effective marketing plan for todays competitive business environment. Arm Yourself for Success Marketing failures often result from not following a well-thought-out,disciplined marketing plan. The One Day Marketing Plan will show you how to gather the information you need to develop an effective marketing plan for your business-from determining the target market for your product or service to detailing the target markets needs and wants,and from analyzing the competition to formulating ways to fulfill customers needs better than your competitors. Authors Hiebing and Cooper prescribe a comprehensive,step-by-step process for creating a marketing plan that works. By following the ten-step process,youll learn how to define key issues,answer questions correctly,and make decisions as you: Examine your companys marketing background—the information base from which your plan will develop Write an actual marketing plan—your program for achieving your marketing goals Execute your planned marketing actions—your companys actual interaction with your target market Evaluate your results—the bottom-line profits your marketing efforts generate Filled with helpful checklists and forms as well as actual marketing plan templates,The One-Day Marketing Plan is your ticket to marketing planning success. About the Authors Roman G. Hiebing Jr. isCEO of The Hiebing Group,an advertising,marketing,and public relations agency. He is an avid speaker for private,public,and academic organizations,and lectures on marketing and advertising at the School of Business and School of Journalism at the University of Wisconsin. Hiebing is the co-author of the bestselling marketing planning texts How to Write a Successful Marketing Plan (Second Edition) and The Successful Marketing Plan (Second Edition). Scott W. Cooper is president of The Hiebing Group. A marketing and advertising lecturer,Cooper has led numerous marketing planning seminars in partnership with the University of Wisconsin Management Institute,the American Marketing Association,and Inc. magazine. He is the co-author of How to Write a Successful Marketing Plan (Second Edition) and The Successful Marketing Plan (Second Edition).


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